What the work looks like
Sorted by sector, because the first thing anyone wants to know is whether we have solved their problem before. Each headline is the number the owner was actually judging us on — not the one that made the prettiest chart.
6 sectors · 18 engagements
Placeholder case studies — figures are illustrative until a signed client release is on file.
Home services
Seasonal demand, urgent intent and a dispatch board that has to keep up. Most of this work is about spending harder in the weeks that convert and going quiet in the weeks that do not.
3.1× booked jobs
Streaming TV and mail hitting the same households, tracked through to the call.
$41 per lead
Storm-season search paired with follow-up that answers in under a minute.
62% more calls
Local SEO plus call tracking that showed which pages actually rang the phone.
Home improvement
Long decisions and large tickets, where a full calendar only pays if the consults are qualified. The work is usually filtering earlier, not generating more.
2.4× consult rate
A qualifying form and a proof-led landing page that stopped paying for tyre-kickers.
$180 per appointment
Set-and-sit volume held through a full season without a discount offer.
38% lower cost per sale
Payback-led creative that survived two changes to the incentive rules.
Health and aesthetics
Elective work decided on trust, advertised under rules that punish a careless word. The gains come from aiming at one procedure rather than the whole menu.
1.9× membership signups
Retention offers sent to the existing list instead of another discount weekend.
11 full-arch cases
Search and follow-up pointed at the one procedure that carries the month.
44% more consults
Payment-plan messaging that answered the question parents actually ask first.
E-commerce
Where blended ROAS flatters and contribution margin tells the truth. Every one of these started by rebuilding the reporting before touching the media.
2.7× peak revenue
A gift calendar planned in August rather than the week before the holiday.
31% higher repeat rate
Lifecycle flows that treated the second order as the actual goal.
$62 lower CAC
Feed and bid structure rebuilt around margin instead of around revenue.
Legal and financial
The most expensive clicks in the market, where intake decides whether any of them were worth buying. The media work is usually the smaller half of the engagement.
2.2× signed cases
Case-type filtering before the call, so intake stopped triaging the wrong ones.
$96 per consult
Trust-led content that shortened a shopping stage measured in weeks.
3.5× off-season work
Advisory offers sold to the list that had already filed with them once.
Big-ticket sales
One sale can carry a month, and the decision takes weeks of staying present without paying to reach the same person twice a day.
27% lower cost per unit sold
Inventory-aware budgets that followed what was actually sitting on the lot.
1.8× showroom visits
Seasonal demand captured months before anyone was ready to sign anything.
4.1× registrations
A community sold while the model home was still being framed.
Want the version with your numbers in it?
The audit is the same work these started with: read the account, read the tracking, read the follow-up, then say which two or three things would move the most. It is free, and you keep the findings whatever you decide.
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